Charlotte Schaefer
Los Altos, CA 94022
650-906-9881
lotte24601@gmail.com
www.linkedin.com/in/lotte24601
portfolio: charlotteannschaefer.com

Significant Accomplishments

Content strategist
● Defined new product content strategy from conception to international launch
● Coordinated content strategy at checkout for an international fintech
● Increased UX and Content research by 48% in one year
● Produced brand and style guides for startups and legacy corporations
● Developed corporate a voice and defined tone for multiple products
● Created compelling arguments and documentation to define feature sets for new and existing products
● Lead benchmarking efforts to ensure products met or exceeded industry standards
Developed content within the guidelines of major brands such as Rachel Ray, Nickelodeon, and Disney
● Designed and lead workshops that united product, engineering, marketing, design, and sales behind a unified content strategy

UX writer
● Created and approved final strings for initial product launches
● Refined UX language for clarity and ease of use
● Edited training and marketing scripts for videos and workshops
● Created case studies to showcase successful projects
● Audited customer facing screens for a major retailer, creating a roadmap from the learnings
● Clarified and streamlined programmer and SME written strings for a lay audience
● Standardized instructions, CTAs, captions, and other UX elements for multi-platform products

Leader
● Grew an embedded content team from one to five people
● Directed six multi-disciplinary teams focused on new products, new features, and design optimization
● Managed multiple writers using a singular voice while playing to each writer’s individual strengths
● Created and grew a research department within an existing multi-disciplinary team
● Coordinated remote clients, artists, writers, and SMEs to produce industry leading outputs
● Worked across departments and egos to get things done on time and in budget
● Coordinated and lead Office Hours, providing drop-in writing and content help for multiple departments
● Created AI strategy for content and research

Professional Experience

Mastercard 2022 - Present
Manager, Content Strategy
● Lead content strategy for Mastercard Checkout services
● Grew embedded content team from one to three people
● Developed content strategy for security and ecommerce products from concept to launch
● Set AI direction for content and research
● Collaborated with corporate content team to drive consistency company-wide

Amazon.com, Inc. 2020 - 2022
Lead UX Writer, Prime
Developed content strategy for the Prime program
● Wrote content for new features and enhancements

Outsourced Memories 2015 - 2020
Director and Content Strategist
● Managed up to 10 teams of writers, designers, notetakers, and artists
● Produced on the fly memory aids, follow-up, and marketing materials for tech-ed institutions
● Scripted and edited on-boarding, training, and marketing videos

ProQuest 2015 - 2018
UX Writer - Internal Toolsets
● Streamlined internal toolsets for usability and scalability

SIPX, Inc. 2014 - 2015
Content strategist and Course Operation Specialist
● Served as liaison between instructors and publishers to ensure copyright compliance and reduce costs

SnoBaer Inbound Marketing 2012 - 2014
Freelance Marketing Copywriter
● Wrote clear, compelling, SEO optimized content

Affordable Theater, Inc. 2002 - 2011
Writer / Artistic Director
● Wrote and edited scripts, grant applications, and marketing materials

LimeLife, Inc. 2004 - 2007
Game Designer, Entertainment and Lifestyle
● Designed female-focused, mobile lifestyle and entertainment apps in a pre-iPhone world

Stunt Puppy Entertainment 2003 - 2004
Associate Designer, Children’s Games and Educational Software
● Designed children’s games and wrote dialogue, help text, and marketing copy

Desktop Publishing
● Adobe Creative Suite
● Figma
● Sketch

Research
● Wevo
● Discuss.io
● Suzy, Inc

Operating Systems
● Windows
● macOS/iOS
● Android

Miscellaneous
● Jira
● Prezi
● Writer

Bachelor of Arts (BA), Classics
Stanford University, Palo Alto, CA